The Monkey Business Illusion

This experiment reveals two things: that we are missing a lot of what goes on around us, and that we have no idea that we are missing so much. To our surprise, it has become one of the best-known experiments in psychology. It is described in most introductory textbooks and is featured in more than a dozen science museums. It has been used by everyone from preachers and teachers to corporate trainers and terrorist hunters, not to mention characters on the TV show C.S.I., to help explain what we see and what we don’t see. And it got us thinking that many other intuitive beliefs that we have about our own minds might be just as wrong. We wrote The Invisible Gorilla to explore the limits of human intuition and what they mean for ourselves and our world. We hope you read it, and if you do, we would love to hear what you think.