The new Windows Phone is the only phone with Live Tiles, designed to keep you closer to what matters most. Pin your favorite people, apps and more. Arrange your Start screen just how you want it and see everything that’s going on, as it happens. Only Windows Phone has Live Apps? a delightful innovation that makes apps easy to use and more amazing than ever. They bring the information you want right to your Start screen. Windows Phone is the smart phone built not for all of us, but for each of us. It’s the smartphone reinvented around you.